“Your magazine actually has positive images for girls and positive messages for girls. But if girls feel good about themselves, how are we going to sell them things they don’t need?” – Stephen Colbert
This quote comes from Stephen Colbert’s interview earlier this year with 16-year-old Tavi Gevinson, the founder and editor-in-chief of ROOKIE. Gevinson, who was Colbert’s youngest guest ever, founded the very popular online magazine for teen girls in 2011. Rookie features writing, photography, illustrations, and videos from both their staff and readers.
Eva Wiseman of UK’s The Observer described Gevinson as “one of the sanest, most articulate voices in the media today,” noting: “The world worries for teenage girls today. All the porny influences, the sexting, the surgery – all the saturated pink. But counteracting these pressures to conform are the voices like those on Rookie, ones that are non-prescriptive, enthusiastic, embarrassing, funny. Ones that, by unpicking the awkwardness of female adolescence and providing a place to talk about it, have helped feminism become almost fashionable.”
If you’re outside of the US and can’t watch this interview due to Comedy Central’s restrictions, there’s also an excellent TED talk by Tavi viewable to all at http://www.youtube.com/watch?v=6osiBvQ-RRg
ROOKIE has now published a 1st year yearbook of their best content, recommended for readers 13 and up, at http://www.amightygirl.com/rookie-yearbook-1